HSBC Global Management
I was asked by Jamie Ambler, Creative Director at Brouillard, New York to produce a campaign with them for HSBC Global Asset Management. They wanted to show how emerging markets are a vibrant, dynamic and exciting place to invest. But rather than use the same old stock based travel imagery they wanted to show a more realistic image, one that showed they had an understanding of the market and the people that live there. To achieve this we travelled to India and Brazil and shot reportage street photography, no models, no set up, just walking around shooting what we found. It was a great project to work on.