Shoot for SPX. Part 1
Date
26.02.10
Information
Working with Creative Director Jamie Ambler with whom I’ve worked on several award winning global campaigns we set off on the first leg of a commission for SPX , an US utilities company that produces the things that build the things we all use everyday. The idea was to produce of people using everyday utilizes across several markets. We set off for Frankfurt to give the campaign a Western angle without making it look like wintertime, which it was. Jamie was shooting video as well and is one for Dawn and Dusk lighting, so lot’s of early morning and late evenings. We shot everything for real without using models to capture real life situations From Frankfurt we travelled to Cape Town; it was great to get out of the cold and into the sun.
I stayed on after the commission to work with some of the townships as part of my long-term project on the global growth of slums.
I stayed on after the commission to work with some of the townships as part of my long-term project on the global growth of slums.
