Got a call from a great Art Director, nick Tidball. We’ve worked together on several Adidas projects including
one which won a Cannes Lion. Nick and his brother Steve have started a new company called Vollebak to
challenge the outdoor clothing industry. Their philosophy is to use cutting edge science to produce incredible clothes.
Nick asked me to jump on the next flight to Cyprus and meet up with this mad Russian. Vollebaks Graphine jacket had
saved his life when he got very lost breaking around the Himalayas. The sun was setting and he knew temperatures
would soon drop below freezing. He used the last of the sun to heat up his jacket and keep him warm.
My task was to find somewhere in Cyprus that looked like the top of a Himalayan mountain. No easy job
but great fun to try.