Cabwise
Information
Working with Uche Ezugwu, Art Director at M&C Saatchi’s in London we needed to produce an arresting image for a campaign for Transport for London. The aim was to discourage women from taking unlicensed cabs off the street. We reeced a spot where an assailant would be likely to take their victim and re-created what was a very disturbing scene

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Creative: Uche Ezugwu, Agency: M&C Saatchi, London. Client: TfL
Scene from the shoot. Creative: Uche Ezugwu, Agency: M&C Saatchi, London. Client: TfL
Scene from the shoot. Creative: Uche Ezugwu, Agency: M&C Saatchi, London. Client: TfL
Scene from the shoot. Creative: Uche Ezugwu, Agency: M&C Saatchi, London. Client: TfL
Scene from the shoot. Creative: Uche Ezugwu, Agency: M&C Saatchi, London. Client: TfL
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