CHI asked me to work with them on the new campaign for Prince's Trust. The idea was an overhead shot of a room or space showing a young person in some of the situations many of the people they work with find themselves in be it as a carer, unemployed or homeless. At first it was suggested we shot it in a studio and built a set which isn't really the best approach as I feel it's best to find real locations as they work much better. After some hard searching by Darren from Locate production we found the right locations and rigged up a supper wide from the ceiling.

Client: Prince's Trust
Creative Director: Gavin Torrance
Creatives: James Crosby & Will Cottam
Location manager: Darren Pratt at Locate Productions
Styling and Make-up: Lisa Dredge
Casting: Sue Odell
Assistant: Stephen Ambrose

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