Paul Belford and Nigel Roberts invited me to come in for a chat for a campaign they were working on for Prince’s Trust. They wanted to produce a campaign that focused on actual cases were young people had been turned around with the help of the Prince’s Trust. We decided to meet up with such a group at one of the Prince’s Trust’s centres in Stratford, London. Once we’d agreed who to feature I went out with them individually to re-enact their past lives. It was great to be able to be given the freedom to work in this way and the campaign ended up with a D&AD Gold Pencil for Art Direction.

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