SPX
Information
Working with Creative Director Jamie Ambler with whom I’ve worked on several award winning global campaigns, we set off on the first leg of a commission for SPX, a US utilities company that manufactures the industrial equipment that builds the things we all use everyday.The idea was to document people using everyday utilities across several markets. We set off for Frankfurt to give the campaign a Western angle without making it look like wintertime, which it was. Jamie was shooting video as well and is one for Dawn and Dusk lighting, so lot’s of early morning and late evenings. We shot everything for real without using models to capture real life situations. From Frankfurt we traveled to Cape Town and then onto Delhi.
A worker on one of the many vineyards in the Cape region. The legacy of apartheid was still very present, in the fields all the workers were indigenous, the bosses white, Cape Town, South Africa. Creative Director: Jamie Ambler, BrandUnion, New York.
A woman collecting water for her family from a freshwater well, New Delhi, India. Creative Director: Jamie Ambler, BrandUnion, New York.
Commuters heading into the city for their day’s work at first light, Cape Town, South Africa. Creative Director: Jamie Ambler, BrandUnion, New York.
A farmer milking his cow’s in the early morning light on the outskirts of New Delhi, India. Creative Director: Jamie Ambler, BrandUnion, New York.
A farmer cutting his corn in his smallholding of about a quarter of an acre of land on the outskirts of New Delhi, India. Creative Director: Jamie Ambler, BrandUnion, New York.
Commuters heading home on India’s creaking railway system. The network hasn’t been properly maintained for decades and the increasing demand is taking it beyond breaking point. Each year there are several major accidents. New Delhi, India. Creative Director: Jamie Ambler, BrandUnion, New York.
Commuters at New Delhi Railway Station, India. Creative Director: Jamie Ambler, BrandUnion, New York.
Kids playing in the streets outside their homes, Cape Town, South Africa. Creative Director: Jamie Ambler, BrandUnion, New York.
Young kids playing in a bathtub, Cape Town, South Africa. Creative Director: Jamie Ambler, BrandUnion, New York.
A disused power staion, Cape Town, South Africa. Creative Director: Jamie Ambler, BrandUnion, New York.
A woman texting on her phone in one of the thousands of private mini-buses at provide the backbone of the local public transport system, Cape Town, South Africa. Creative Director: Jamie Ambler, BrandUnion, New York.
Workers removing an old façade from a Victorian shopping arcade. New Delhi, India. Creative Director: Jamie Ambler, BrandUnion, New York.
Dusk over New Delhi. The air is drowned out by the call to pray from dozens of Mosque as the sun disappears below the horizon. Creative Director: Jamie Ambler, BrandUnion, New York.
